Driven by his dream of having his own business, Li Jinyuan left home at the age of 17. After finding early success, personal tragedy moved Chairman Li to reflect on how he could use his success to promote better access to health products.
Chairman Li’s vision set him on the path to building Tiens into an international business that put power into the hands of the people to sell products that promoted health and wellness. Daring to take a bold risk in order to achieve his vision, in 1995 Tiens became one of the first network marketing businesses in China.
Within one year Tiens reached almost $300 million USD in sales, establishing Tiens as a pioneer of network marketing in China and a global leader within the Direct Selling world. Today, Tiens is now in over 190 countries and regions worldwide and touches more than 140 million families globally by combining transformative health and wellness products with a truly global business opportunity.
Our goal is to follow Chairman Li’s example by making healthful, preventive care products accessible to all communities while providing people the means and opportunity to become self-sufficient and thrive.